NetDuo Creative

Friday, June 25, 2010

Ten reasons to have a website

Sell your product
Whether through services, tangible goods or other types of commodities a business's goal is to sell its product. A website provides low cost, highly efficient, and easily accessible methods for accomplishing this.
Stay competitive in the market
According to Outspoken Media in 2009 54% of small businesses owned a website. The number of small businesses maintaining a website has risen nearly 36% within the last two years.
Achieving a high level of accessibility
The World Wide Web has no "regular business hours" and because of this neither will your business. The internet is accessible twenty four hours a day, seven days a week... well you get the picture.
Reaching a specialized market
If your business is specialized, then having a business website is a great way to exhibit professionalism in your area of expertise. Also, with search engine optimization, your business will have a way to stand out even more among the competition.
Test marketing new services and products
On the Web, new products and services can be released to the global market instantaneously – updating a web page to include a new item costs a fraction of what it would to advertise in a traditional manner. Also, the convenience of the internet enables your business to receive immediate feedback from your target market(s).
Track your customers
Using analytical tools, you will have access to such information as: how much time users spend on your website, which pages are visited the most, which websites users are coming from, how many hits your website is receiving in a given time period, and much, much more!
Customer service
As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money. Online customer service also provides a higher level of convenience and can be integrated via form-based inquiries, live chat services, and a number of other workflows.
Cut advertising costs
When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or radio and television, the cost of a creating and maintaining a website is negligible.
Networking
By linking your pages with those of your networked contacts, you are referring clients back and forth. This provides an inexpensive and flexible way of maintaining a high amount of publicity in the market.
Establish your Internet presence
The fact that 1.73 billion users worldwide (including over 200 million within the United States) have household access to the Internet makes it the number one reason for any business to have a website.

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